What do you get when you combine Taylor Swift, economics and money mindset? Taylor Swift-onomics!

In this episode, we’re talking about the empire and marketing behind Taylor Swift’s powerful brand, and how we can learn as a collective from her strategy and tactics.

We explore the concept of combining passion and profit, showing you how to turn your passions into a sustainable income source, and how you can shift your beliefs for a more empowering mindset.

We then break down “Taylor Swift-onomics,” unveiling the economics behind the music industry’s superstar and the financial lessons we can learn from her, her ticket sales process, and how we respond to her from a consumer POV.

We also examine the crucial concept of Cost vs. Value, teaching you how to make mindful financial decisions aligned with your vision and goals.

Lastly, we talk about the gendered dynamics of money as we discuss the patriarchal lens through which women’s spending is often viewed compared to men’s, and learn how to break free from stereotypes. We also dive into the oppressive structures of money and discover strategies to overcome obstacles, ultimately achieving financial liberation.

We talk about:

• [0:00] Intro
• [1:20] The ultimate live training to rewire your relationship to money
• [3:30] Combining both passion and profit
• [6:10] Announcing tour dates 
• [7:10] The chaos of buying tickets
• [12:30] Taylor Swift-onomics 
• [16:40] Cost vs. Value 
• [18:25] The patriarchal lens of women spending money versus men
• [20:25] How oppressive structure of money 
• [23:20] Trailblazing and transforming the narrative of Taylor Swift’s ticket pricing
• [27:10] Learning about this in my course

Resources mentioned in this episode:

• Charge What You’re Worth: https://view.flodesk.com/pages/64a5ecb5349daf2cf867bccb
• Loving Money Course: https://leissewilcox.com/loving-money
  

Connect with me

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• Website: https://leissewilcox.com/